Vital Benefits LLC -

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Who We Are

Meet Our Corporate Team

Our leadership team has over 100 years of business success, including a wealth and diversity of experience in sales, marketing, operations, technology and the insurance industry. We work aggressively to identify the best products and services and provide customized benefits solutions that fit the needs of our clients and enhance their core business. We pride ourselves on having the creativity, communication and technology to become a true partner in our client's success.

RT's Leadership Team Photo

RT Cooper
Co-Founder & Managing Partner
RT's Bio

Chris's Leadership Team Photo

Chris Latta
Co-Founder
Chris’ Bio

  • R.T. has over 35 years of national marketing experience and excels in new business development. He is well known within the insurance and benefits industry for his entrepreneurial success and innovative marketing techniques and has founded and launched multiple successful wholesale, retail and direct marketing companies. In addition to founding Great American Coupon Publications and Great American Discount Buyers Association, R.T. founded Great American Benefits, a national worksite insurance agency, which at its peak generated over 20% of new premium production for the largest independent marketing organization of a major U.S. supplemental insurance company for 5 years in a row. He has also worked with various actuaries and insurance companies to develop new supplemental and long-term care insurance products for distribution on worksite and association platforms.

  • Chris has a diverse business background that includes nearly 20 years advising companies on mergers and acquisitions and corporate finance across a broad range of industries. During this time, he held various positions with Wells Fargo Securities, Merrill Lynch, Morgan Stanley Capital Partners and Bowles Hollowell Conner & Co. He left the finance industry to follow his passion for entrepreneurship and has spent the past several years investing in, managing and serving on the boards of several emerging businesses. He also serves on the Board of Directors of Alexander Youth Network, a leading provider of treatment for children with serious emotional and behavioral problems. Chris earned a Bachelor of Arts degree summa cum laude with high honors in Economics from Vanderbilt University and received an MBA from The Wharton School at The University of Pennsylvania.